Executive Managers
- Learn the economic parameters of the customer asset
- Oversee customer management with precision
- Carry confidence into your next executive meeting
Introduction
Management training such as commerce degrees and MBAs have never taught the fundamentals of the customer base, as an enterprise asset. This is understandable. Until its upheaval in the 21st century, it was a relatively self-servicing asset in most businesses, so long as traditional customer service values were intact within the very limited interaction types between company and customer.
The Management Imperative
Yet, the economic threats to the asset have changed markedly, and the long tradition of leaders providing oversight based on general experience has been found wanting. While in short supply, formal customer management is now critical to a business's risk profile and profit performance. In its absence, some estimates suggest corporate losses due to failed customer programs approach 10 trillion USD per annum - approximating 40% of the entire GDP of the United States of America.
For leaders, a theme of the last decade has been the “CX” movement and various digital tendencies, which have provided a thin but effective veneer disguising the underlying illiteracy. Far from economic and disciplinary management, its foundations are in the product marketing of software vendors, and vested interests that keep it rooted in populism, rather than capitalism. The imperative now is for executive leadership to assert itself, ensuring the proper management of this most valuable of its strategic assets.
The Remedy
The Field Bell Institute provides the only MBA-level education in customer asset management. Drawing on the relevant science, economics, and managerial precedent, executive graduates become literate in the technical nuance of the customer asset and its governing requirements in a modern business, mitigating risk and restoring profit.
Recommendation
We recommend the Mini MBA in Customering for executives and managers of all levels, as post-graduate study, advancing and enriching their executive career.
Make the Field Bell Institute part of your CPD-accredited education.
Mini MBA in Customering
Learn the fundamental economic and management theory and the parameters of the customer base as an asset. Students master the QMS components from identity, intent, and interactions through to measurement and corporate reporting.