Applied Customer Science, Taught Properly.
Accredited MBA-level education in customer management, for busy professionals in marketing, customer experience, and technology.
This is career defining education.
It is well overdue. It's surely the most advanced training in our field anywhere, far beyond the usual tactical certificates.
Viviana Contreras
Team Leader, Digital Insights | VODAFONE SPAIN
The Customer Base Is Your Company's Most Valuable Asset.
Finally, Someone Teaches You to Manage It.
MBA-level education in the science of customer management, for professionals ready to elevate their career well above the norm.
10 Modules, 12 Weeks
3 to 4 hours a week, with a week off mid-course. In depth, in order, and invigorating — you’ll graduate wishing for more!
100% Online
A flexible program to fit around you, not the other way, wherever you are and on the go.
Applied Learning
Critical theory married to real world use, rich case studies, and Q&As with instructor Aarron Spinley.
CPD Accredited
Independently accredited to MBA level and recognised in over 50 countries. Eligible for Continuing Professional Development (CPD) points.
What You'll Learn
4 MODULES
Critical Theory Foundations
Customer economic theory and quality practice reveals itself in an amazing journey from the Bronze Era to The Enlightenment, industrialisation, scientific discovery, and the digital revolution.
4 MODULES
Applied Methods
The rubber hits the road. From The Three I’s of customer operations to pricing and the operational intersections of brand and service. Academia and street smarts collide.
2 MODULES
Budgeting, Measurement and Reporting
Even if it’s not yours to do, understanding how value, time, and risk defines these practices is essential knowledge. It will change what you do, and why you do it.
Ten modules. Twelve weeks. Research-backed theory, applied to real customering work until it sticks.
The Mini MBA In Customering Is Perfect For...
Marketers
Customer literacy makes marketers more confident and effective in both performance and profitability.
CX-ers
A CX career built on evidence is a more confident one with increased longevity, influence and leadership.
Martech & Ecommerce
To thrive in digital, advanced practice based on rock solid and defensible fundamentals is a non-negotiable.
Agencies & Consultants
Those who advise, execute, and lead transformation on a solid evidentiary basis are differentiated from the pack.
Vendors
From product development to sales execution, you’ll outgun lesser educated competitors for fun.
Why Study with Field Bell Institute
In an industry crowded with micro-courses and quick certificates, Field Bell Institute stands apart, delivering independent, evidence-based, MBA-level customer management education.
It's for those ready to lead, not follow, and advance their career well above the norm.
And, with a learning experience that's genuinely engaging, you might be surprised how much you enjoy it.
MBA-level content, grounded in evidence
Independent, with zero vested interests
CPD-accredited, career-defining certification
Practical frameworks, immediately applicable
Enjoyable learning that actually sticks
Meet Your Professor, Aarron Spinley
The Mini MBA in Customering is taught by Aarron Spinley, labelled by Thinkers360 as a top 10 global thought leader in Customer Experience and Brand Loyalty.
His evidence-based approach to customer management has been forged at the coalface, working with diverse international brands including Canterbury Television, Marsh, Asahi, Tigerspike (now Concentrix), Telstra, Medibank, 7-Eleven, SAP and Thunderhead.
He is the author of 'The Customering Method', described by publisher Routledge as "Perhaps the most important book in the field for decades", and hailed by both academic and industry leaders.
Loved by professionals across the globe.
With a 98% student satisfaction score*, our students span the globe and every major industry category.
* 2025 exit survey data
There is nothing "mini" about this MBA...
If you credit yourself as a CX professional of any worth, skip the self-aggrandising echo-chambers that prevail in our industry and do this instead.
You will NOT regret it.
Ben Phillips
CCXP | Fmr Global Head of Customer Experience
NIELSEN IQ
If you're in martech or digital you simply must do the Mini MBA in Customering.
And if you're a CMO with responsibility for customer operations, do yourself a favour: enrol your team in the next in-take! They’ll become even better marketers.
Michaela Aguilar
Marketing and Alliances | HELIUM
This will be career changing for many.
I’ve been in strategy roles for firms like Deloitte and Operative, and in digital roles for a long time, and I only wish this level of training had been around years ago!
Dean Jenkins
Director, Citizen Communications and Experience
CITY OF WHITTELSEA
A small warning up front — there will be some exorcising of some held beliefs. It is for your own good, I promise!
This training will give you the more credible way to engage with the most important asset a company has — the customer base.
It may even help you get the attention and budget you need.
Brian J. Curran
Fmr Global VP, Customer Experience Strategy
ORACLE
This course has truly changed my perspective on the customer asset.
It has given me not just the knowledge but a re-focus on what we as businesses should really be working towards.
Amanda Green
General Manager, Digital and Innovation
TREASURY WINES ESTATE
If you're a marketer looking to stay sharp, elevate your leadership, or rethink how your organisation creates value, I highly recommend exploring this program.
The syllabus was high-quality, evidence-based, and directly applicable to real business challenges.
The learning experience was equally engaging — and surprisingly fun!
Kimberly Gwilliam
Executive Manager (Group Transformation)
COMMONWEALTH BANK OF AUSTRALIA
Level the Whole Team Up, Together
Imagine your entire team pulling in one direction.
While individuals graduate with critical theory, practical tools, and real confidence, teams that train together gain something more: shared clarity, a common language and process, and the evidence to know it works.
Let's Do This!
Twelve fun weeks. Robust theory, applied magic, and a shared experience with classmates from all over the planet.