CUSTOMER SCIENCE FOR MARTECH & ECOMM
Master the Customer Science Behind Every Tech Stack Decision.
MBA-level training in the science of customer management, built for martech, digital and ecommerce professionals.
This is customer management for serious professionals. I recommend that you do everything in your power to take this mini MBA.
Keanu Taylor
Global Head of Research
THE MARTECH WEEKLY
Training For Martech & Ecomm Professionals Ready to Move From Platform Operator to Strategic Player
Martech and ecommerce professionals are expected to choose the right stack and make it deliver on growth and customer outcomes.
But when your education comes from vendor certifications, you're learning their roadmap, not the underlying discipline. Martech is perhaps the only operational function that directly traverses both marketing and customer economics. It’s where the rubber hits a lot of the road - or misses it entirely!
The Mini MBA in Customering gives martech and ecommerce professionals the critical theory and evidence base for their work, and the credibility to move from platform operator to a more strategic influencer that executives will hear.
Distinguish genuine management and data principles from vendor-shaped "best practice".
Avoid the economic calamities that define so much of martech practice, and justify your infrastructure and procurement decisions with authority.
Build the career edge most martech professionals never get trained for, grounded in research instead of trial and error.
10 MODULES
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12 WEEKS
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100% ONLINE
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MBA LEVEL
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CPD ACCREDITED
What You'll Learn
THE CUSTOMERING METHOD
Customering: The Discipline Behind the Stack
Understand customering: the economics, patterns, technology remedies from CRM to complex decisioning, and the governance that underpins top flight careers.
BACKED BY RESEARCH
Real Evidence, Not Vendor Roadmaps
Learn to tell which technology and process decisions are backed by real evidence, and which are shaped by vendor incentives, so you can select, deploy, and communicate with confidence.
PRACTICAL APPLICATION
The Economics of the Customer Base
Get fluent in the economics of the customer asset, so you can make the business case for infrastructure and technology decisions, as a system of control, and in terms your leadership team responds to.
What Graduates Say About the Mini MBA in Customering
This course has truly changed my perspective on the customer asset and how to manage it for growth and profitability.
Many businesses have lost their focus on true dyadic service and this Mini MBA has given me not just the knowledge but a re-focus on what we as businesses should really be working towards.
Amanda Green
General Manager, Digital & Innovation
TREASURY WINES ESTATE
I’ve done the Mini MBA in Marketing by Mark Ritson.
And now I’ve done the Mini MBA in Customering by Aarron Spinley.
If you're in martech or digital you simply must do Customering.
Michaela Aquilar
Marketing & Alliances
HELIUM
Learn More
See how the Mini MBA in Customering will elevate your career well above the norm.
