The Customering Method
Both a core text of learning and standalone business work, hailed as “perhaps the most important book in the field for decades” by Routledge Press.
The Customering Method
By Aarron Spinley
A “Mini MBA” is a single subject of business administration which is taught at the MBA standard.
As part of our commitment to this pedagogical integrity, the Institute developed a core text which has been reviewed by accomplished academics and industry leaders.
‘The Customering Method’ is a foundation within the library of materials taught in our classes. It is distributed by Routledge (London and New York), the world’s largest publisher of education and business materials, part of the Francis and Taylor Group.
The Customering Method fits the knowledge needs of marketing professionals, consultants, and anyone associated with CRM and the technology sector.
It also suits the classroom, especially graduate studies at the MBA level and beyond.
I recommend it as a supplement in traditional MBA marketing management classes, and it may suit some academics as a core text.
Dr Stephen A. LeMay
Professor of Marketing and Logistics
UNIVERSITY OF WEST FLORIDA
More Praise For The Customering Method
If you work in marketing, customer management, or technology and consulting - this should be the new number #1 book on your shelf.
Better yet, keep it open with a highlighter close by, at the very center of your desk!
Jason Hemmingway
CMO
PHRASE
Aarron Spinley matures the field in a way that finally we can say it is truly a science of business.
He is dead on when it comes to the ideas. But there is an added bonus — he's a great conversational writer. Damn.
Paul Greenberg
Founder, Managing Principal and Best-Selling Author
THE 56 GROUP