CUSTOMER SCIENCE FOR MARKETING AND CUSTOMER TECHNOLOGY VENDORS
Master the Customer Foundations That Build Great Products.
MBA-level training for vendors ready to build on evidence-based customer science, from engineering through to sales.
Going through the Mini MBA in Customering was a humbling and incredibly enriching wake-up call.
A solid 10/10 for anyone in the world of product, marketing, or CX.
Dean Faria
Senior Director, Customer Experience
SAP
Training Built for Vendor Teams Ready to Lead With Genuine Domain Expertise
The vendor market has grown past 15,000 independent software vendors, most shipping the same categories of features without a real understanding of the customer domain they're built for.
The Mini MBA in Customering gives product, presales, sales, and value engineering teams the critical theory and evidence base behind customer management, so what they build, sell, and deploy actually improves how their clients manage their customer base.
Build products grounded in genuine customer asset understanding.
Sell and support with domain expertise clients can trust.
Stand apart in a overcrowded market of 15,000+ vendors.
10 MODULES
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12 WEEKS
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100% ONLINE
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MBA LEVEL
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CPD ACCREDITED
What You'll Learn
THE CUSTOMERING METHOD
Customering: The Discipline Behind the Product
Understand customering: the economics, governance, and risk management that shape what actually makes a customer software product valuable.
BACKED BY RESEARCH
Real Evidence, Not Guesswork
Learn to build product and sales narratives on real evidence, so every claim you make to customers and prospects is backed by the literature.
PRACTICAL APPLICATION
The Economics of the Customer Base
Get fluent in the economics of the customer asset, so your product and your pitch speak directly to what will drive value for your clients — and your renewal strategy.
What Graduates Say About the Mini MBA in Customering
Having studied marketing formally and spent many years in product management, I used to think a mix of concepts and jargon made me 'knowledgeable'.
But going through the Mini MBA in Customering was a humbling and incredibly enriching wake-up call.
A solid 10/10 for anyone in the world of product, marketing, or CX.
Dean Faria
Senior Director, Customer Experience
SAP
A small warning up front — there will be some exorcising of some held beliefs. It is for your own good, I promise!
This training will give you the more credible way to engage with the most important asset a company has — the customer base.
It may even help you get the attention and budget you need.
Brian J. Curran
Fmr Global VP, Customer Experience Strategy
ORACLE
Learn More
See how the Mini MBA in Customering will elevate your career well above the norm.
