CUSTOMER SCIENCE FOR AGENCIES & CONSULTANTS

Deliver Customer Expertise Your Clients Can't Get Elsewhere.

MBA-level training in customer asset management, for agencies and consultants ready to stand out.

5 April 2027

I've been in strategy roles for firms like Deloitte and Operative, and in digital and customer management roles for a long time.

I only wish this level of training had been around years ago. Evidence based. Content rich. Beautifully structured.

This will be career changing for many.



Dean Jenkins

Fmr Director

DELOITTE DIGITAL

Training for Agencies & Consultants Ready to Sell More and Deliver Better

Agencies and consultants are sought out to deliver real, lasting outcomes for their clients' most valuable asset: the customer base.

But when customer strategy is confused with media or traditional marketing, or leans on vendor partnerships and off-the-shelf frameworks, there’s a sameness to it all, and a history of failure that’s hard to rise above. Clients want better, and different.

The Mini MBA in Customering gives agency and consulting firms the critical theory and evidence base, the credibility to lead higher-value engagements, and the shared language to drive lasting client value. And sticky relationships to boot.

Bring genuine customer asset expertise to every client engagement from the shopfloor to the executive.

Build the trust, the language, and the evidence for for longer, higher-value client relationships.

Stand apart from firms still selling the same old vendor playbooks.

10 MODULES

12 WEEKS

100% ONLINE

MBA LEVEL

CPD ACCREDITED

What You'll Learn

THE CUSTOMERING METHOD

Customering: The Discipline Behind Client Outcomes

Leverage an understanding of customering to differentiate the firm: the economics, governance, and risk management that separate genuine strategic customer advisory, from vendor roadmaps dressed up as one.

BACKED BY RESEARCH

Real Evidence, Not Recycled Frameworks

Learn to tell which strategies are backed by real evidence, and which ‘best practices’ aren’t, so every recommendation you make holds up. And your reputation with it.

PRACTICAL APPLICATION

The Economics of the Customer Base

Get fluent in the economics of the customer asset, so you can build recommendations, defend fees, and model value with real authority.

SEE FULL COURSE INFORMATION

What Graduates Say About the Mini MBA in Customering

This program is perfect to level up a firm's sales, advisory, and senior delivery groups.

Properly trained teams easily differentiate a firm from the sea of untrained competitors.

You can see client confidence increase when recommendations are based on literature and are defensible.

Execution ambiguity is lessened and measurement is more reliable. That's much better business.

Henry Hernandez Reveron

Fmr Director

AKQA, a division of WPP Creative

I’ve done the Mini MBA in Marketing by Mark Ritson. And now I’ve done the Mini MBA in Customering by Aarron Spinley.

If you're in martech or digital you simply must do Customering.

And if you're a CMO with responsibility for customer operations, do yourself a favour — enrol your team in the next in-take! They’ll become even better marketers.