CXers
- Identify common pitfalls and bad practice
- Build a world-class career with serious competitive advantage
- Gain confidence, credibility, and credentials
Introduction
After a decade of growth, the global CX movement has reached a crossroads. Today’s economic headwinds mean that influence at the most senior levels requires more traditionally recognized management practice and a strong evidentiary basis for operations. The historical influence of technology is under pressure while the interrelationship with marketing has become increasingly important, along with a heightened focus on demonstrable value.
The Status Quo
Owing to corporate losses from failed customer programs, there is an increasing realization among companies that the customer base requires well-founded disciplinary management and systems of control. This is causing an upsurge in a new breed of CX practitioner (and “customer marketers”), who are challenging legacy thinking.
Your Career
Those from a CX background are now at a challenging and defining juncture, critical to their credibility in future business settings. In choosing to mature their careers into formal customer management - underpinned by managerial precedent, economics, and the relevant sciences - our graduates are in the very top echelons of the field: confident, credible, and vastly more effective.
Well. Above. The Norm.
Recommendation
We recommend the Mini MBA in Customering.
Make the Field Bell Institute part of your CPD-accredited education.
Mini MBA in Customering
Learn the fundamental economic and management theory and the parameters of the customer base as an asset. Students master the QMS components from identity, intent, and interactions through to measurement and corporate reporting.