CXers
- Identify common pitfalls and bad practice
- Build a world-class career with serious competitive advantage
- Gain confidence, credibility, and credentials
Introduction
Many aspire to manage the customer base or its service channels and from the late 2000s, customer experience (CX) became popular. However, many of its most common practices are the inventions of software categories, without credible evidence, and their populist adoption causes widespread damage. Nevertheless, the original aspiration remains important and now, through the Field Bell Institute, it is properly served.
The Status Quo
The customer asset, like any other, requires well-founded disciplinary management predicated on an evidentiary basis. After a decade of technology interests subverting this within the CX movement, there is an increasing realization among executive leaders that it hasn’t worked as global corporate losses due to failed customer programs reach troubling heights. This is driving the CX movement down the other side of the cycle.
Your Career
Those from a CX background are now at a challenging and defining juncture, critical to their credibility in future business settings. In choosing to mature their careers into formal customer management - underpinned by managerial precedent, economics, and the relevant sciences - our graduates are in the very top echelons of the field: confident, credible, and vastly more effective.
Well. Above. The Norm.
Recommendation
We recommend the Mini MBA in Customering.
Make the Field Bell Institute part of your CPD-accredited education.
Mini MBA in Customering
Learn the fundamental economic and management theory and the parameters of the customer base as an asset. Students master the QMS components from identity, intent, and interactions through to measurement and corporate reporting.