Digital Technologists
- Break free from a vendor-led career
- Become a rare leader qualified in applied customer technology
- Operate above the tech, in it, and well beyond it – all at once
Introduction
Digital and marketing technologists find themselves in a tricky time. Marrying the growth agenda of marketing, often in tight economic conditions, with the demands of existing customers, technology executives, and the clutter of over 14,000 martech vendors is now BAU.
Status Quo
Little wonder that many have treated the propositions of certain categories or vendors, as a proxy for “best practice”. Often, the only common source of team education is software certifications – compounding the dilemma. Industry associations rarely help either, with their certificate courses based on the same vendor community and transactional bias – rather than on underlying management and data principles to better inform decisions, architecture, capability priorities, vendor selection, and long-term programs.
The Remedy
The Field Bell Institute serves digital and martech leaders with the only MBA-level education in customer technology management. Drawing on the relevant information and data theory, economics, and managerial precedent, graduates advance their careers as leaders among their peers.
Recommendation
We recommend the Mini MBA in Customer Technology for all digital groups, martech teams, and their leaders. Gain a solid foundation in management theory, applied architectures, and customer-oriented capability frameworks to lift you career out of the transactional – and into the strategic.
Make the Field Bell Institute part of your CPD-accredited education.
Mini MBA in Customer Technology
Learn the foundational information management theory, modelling systems and enterprise architecture for customer management. Students master advanced fabric based concepts for encounters, anatomies, scaling, and governance.