About Henry

Henry has over 21 years in his field. Beginning as an information engineer in the early 2000s, then as a software developer, web application engineer, consultant, and leader of technical teams, his career focused into the customer domain in the early 2010s. He began studying architectural anatomies while working on industry platforms from IBM to Adobe and later directed technology consulting teams at AKQA (part of the WPP group) for digital customer programs. He went on to become head of architecture for groundbreaking orchestration platform, Thunderhead.

Henry’s study and work is largely focussed on the maturity curve of applied technologies in marketing and customer management fields, and quite contrary to vendor-led approaches – which are inherently geared to their sales and renewal priorities – his work supercharges the classification and deployment of customer related technology, reconnecting it with critical management theory. With an academic background in technology and marketing. Henry has lectured in multiple countries. His signature work, taught here at the Institute, is based on the architectural concept of a ‘fabric’, constituting a governance model that successfully connects customer orientation with marketing activation for better economic results.