The Customering Method

In November 2024, in partnership with Routledge & CRC Press (London, New York), Field Bell Institute will release The Customering Method: From CX Dogma to Customer Science.

‍Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse, and annual corporate losses are in the trillions. An industrial response, beyond common populist approaches, is essential. The book has been endorsed by prominent figures from both the academic and business worlds, marketing scholars, analysts, and leading research consultants. Described by Routledge as “perhaps the most important book in the field for decades” it is one of primary texts of the Institute from 2025.
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"The Customering Method fits the knowledge needs of marketing professionals, consultants, and anyone associated with CRM and the technology sector. It also suits the classroom, especially graduate studies at the MBA level and beyond. I recommend it as a supplement in traditional MBA marketing management classes, and it may suit some academics as a core text"

Dr Stephen A. LeMay

Professor of Marketing and Logistics at the University of West Florida

All students who want their own copy receive a preferential discount upon enrolment.
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