Corporate Learning and Development
Invest in the greatest asset – your people – to harness the most valuable – your customer base. When we enable people to reach their potential, they stay longer, work harder, and volunteer a culture of excellence, driving bottom-line value.
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218%
Company training programs yield 218% higher income per employee than those without (Forbes)
94%
Over 90% of employees say development opportunities will keep them from leaving (LinkedIn)
92 %
92% of workers think workplace training positively impacts their job engagement (Axonify)
89%
89% of workers want training available anywhere and anytime (HR Dive)
Learn together
The Mini MBA program enables consistent qualified knowledge across your workforce, level-up the entire team, and induct new starters into your ways of working quickly.
Master the Customer Asset
Learn the fundamental economic and management theory and the parameters of the customer base as an asset. Students master the QMS components from identity, intent, and interactions through to measurement and corporate reporting.
Master Customer Technology
Learn the foundational information management theory, modelling systems and enterprise architecture for customer management. Students master advanced fabric based concepts for encounters, anatomies, scaling, and governance.
Customer Asset Optimization
Empower your management, marketers, channel leaders, and technology teams in proven, MBA-level precedent.
Unify Your
Approach
Deploy consistent knowledge across your workforce, level-up the entire team, and induct new starters quickly.
Retain and Inspire Your Talent
Become an employer that is known for world class people development – and watch the benefits flow.
Connected Flexibility
Standards-based learning across teams and geographies ideal for collaboration, and the working week.
While individuals graduate with unprecedented confidence, participating teams gain clarity of mission, a common language and process – and the evidence for success.
The Mini MBA is a vehicle for that critical knowledge transfer, serving, too, as a unifying force. Company leadership and customer management will coalesce into a shared operating model, value system, and disciplinary language. Therein lies the foundation for a great culture, confident leaders, and profitable business.
Well. Above. The Norm.
Groups who will benefit from corporate training
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Even with people in different locations, our creative online format makes learning collaborative, contextual – and fun!
- Teams that study together are sturdy together. Set up internal groups to consume and discuss each lecture, the readings, and course material.
- Prepare group questions to submit to your lecturers to be answered within the online Q&A forums.
- Schedule regular meetings with your study peers to explore, dissect, and debate learnings, the group’s perspective, and the company context.
- Collective accountability and support. Keep everyone connected, on track and up to date with the modules, helping colleagues out when they hit new or challenging concepts.
- Learner of the Week! Who asked the best question? Who had a great insight? Which team member connected some big dots? Who really helped the group, or someone in it? Don’t wait for graduation – recognise and celebrate team members throughout the learning journey.
- Graduation Party! Whether in-person, virtually, or as part of internal announcements, make sure to celebrate the team’s overall achievement and their individual graduations.
- Make it real! Review your entire customer program, the use of enabling technology, and management reporting. Optimise intersecting marketing and customer management policy and operations. Set an evidence-based agenda, embed it as BAU, and track company benefits.
Frequently asked questions
Explore our frequently asked questions here to learn about both programs. More information on the specific modules can be found on the course pages.
What course is best for my team?
The world’s only MBA level education in formal customer management, the Mini MBA in Customering is designed for your management, your marketers of all types and levels, and your CX people – helping them to perfect the core concepts of customer management from critical theory to identification, intent, and interactions, through to measurement and reporting.
The world’s only MBA level education in the field, the Mini MBA in Customer Technology is designed for your technology leaders, architects, and your digital and marketing technology teams – helping them to master the core concepts of formal systems and data architecture in the customer asset, from fabric-based models of encounter theory to applied governance.
Should any of our team members do both?
Yes. For more senior managers, they should start with Customering, and then attend Customer Technology with their relevant team leaders if they oversee technology. By contrast, martech leaders might do the opposite order – start with Customer Technology with their team, and then take the management course, in Customering. Of course, for those that want do both to advance their career, they can do so in any order.
How much does team training cost?
For group bookings we apply pricing based on volume. Get in touch at training@fieldbell.co for more information.
What if I have a really large team to enrol?
No problem. All we need is a list of student names and their email addresses. We’ll do the rest.
When will my team train?
Courses commence in April and September and run for 12 weeks. For off calendar training contact us at training@fieldbell.co
What about my teams that operate in different locations?
All good. We enrol students from all over the world. You can get your team learning and collaborating no matter their geo.