Technology leadership has always had its hands full. From the first arrival of the mainframe in the 1930s and its evolution to the IBM and Linux versions of late 20th century, the inception of enterprise data management in the 1960s, Extract, Transform, Load (ETL) processes, and onto cloud architecture which went mainstream in 2012. Wide ranging critical systems from ERP to CRM dominate the landscape, as do others in sectors such as core banking systems in finance or billing systems in utilities. And who can forget the rise of mobile, and the impact of policies like BOYD? Through it all, technology leaders have worked to make sense of changing architecture, emergent capability, and business imperatives. Now, after more than a century of market-based economies, the most valuable strategic asset of any organization, is its customer base.
As Cloud enabled the rise specialist technology groups in the post 2010 period, the governance challenge for CTOs and enterprise architects was stretched. Chief among this new breed, CRM practitioners turned into digital teams and into marketing technology divisions as the customer imperative grew.
Among the most senior technology leaders, quality assurance and risk principles, demand greater domain understanding than ever before in order to govern, advise, and manage the increasing complexity of customer related systems – and their relationship within the wider enterprise architecture.
The Field Bell Institute provides the only MBA-level education in customer technology management. Drawing on the relevant information and data theory, economics, and managerial precedent, graduates become deeply literate in correctly oriented customer technology, architecture, and governance in a modern business; informing technology use and advancing their careers.
We recommend the Mini MBA in Customer Technology for all technology leaders and architects with either oversight or day-to-day responsibilities for the enterprise environment in which customer technologies operate. This is excellent post-graduate study and a great extension to overall career training.
Make the Field Bell Institute part of your CPD-accredited education.
Learn the foundational information management theory, modelling systems and enterprise architecture for customer management. Students master advanced fabric based concepts for encounters, anatomies, scaling, and governance.