Information for Employers

Introduction

In every business the customer base is the most valuable strategic asset. Where it is not, an organization will begin to see markers for insolvency in its financial ratios and left unremedied, it will ultimately fail. Yet in one of life’s ironies, there has never been tertiary level education in customer management. 

To be fair, the conditions imposed by the 21^st century have demanded formal management capability for the first time, a shift not dissimilar to the arrival of market-based economies over a century ago. Many of our prospective students are from the management ranks, as post graduate study in the field widens their expertise in the working economics and operations of the business – and allows them to property oversee critical customer operations that directly impact their risk profile and profitability.

But as an employer, it is very difficult to know who to employ, precisely what they should be doing, and exactly how that should be measured. 

In recent years, the noisy rhetoric around “CX” has provided a thin but effective veneer over widespread technical illiteracy. Unfortunately, most practices are taken from the product marketing of software vendors – not from the textbooks and available evidentiary toolkits. In the same vein, digital marketing has overtaken much of the activities that impact customers on a day-to-day basis, heightening transactional sales activations, and lowering the longitudinal economic performance of the customer asset. 

Cumulatively, these systemic dogmas have resulted in vast corporate losses, with some estimates approaching – if not exceeding – 10 trillion USD per annum from failed customer programs.

So, where to for employers??

Field Bell Institute believes that people who work in customer related management fields, deserve world class formal education that their peers enjoy in fields as diverse as legal, accounting, engineering, teaching, medicine, and architecture. We also believe that it is critical for the reasons above, that companies have access to properly qualified customer management leaders, and practitioners.

This enables employers like you to separate the wheat from the chaff, mitigating risks to your most valuable asset, and optimizing its performance over the long term.

Our graduate’s benefit from truly independent education. We accept no partnerships with vendors and no external influence over our curriculum in any form. Our lecturers do not entertain vendor, category, or consulting interests, nor associations aligned to them.

Our Commitment to You

If you are assessing employment applications or are developing a team profile for future hires, we provide the following attestations.

Graduates of the Mini MBA in Customering, have:

Graduates of the Mini MBA in Customer Technology, have:

To find out more about Mini MBA level education visit out page here, and to explore corporate training opportunities visit our Teams page.