About the Field
Bell Institute

Our Mission

‍In every business the customer base is the most valuable strategic asset. Where it is not, the organization will ultimately fail. Yet, no matter where you are in the world - whether in executive leadership,  marketing, technology, or CX, and no matter if you’re a manager, practitioner, vendor, or consultant - you simply have not had the opportuntiy of a world class tertiary education in customer management. Considered against the global corporate losses from failed customer programs - now in the many trillions of USD annually - this knowledge vacuum is a malignant one. In place of critical theory, the most common practices are often a contrivance of vested interests.  By extension there has been no legitimate, independent or tertiary level education, opon which leaders can stage their careers with true confidence and credibility. Our mission is to provide the most advanced training in the field, delivering highly effective graduates into the business community that stand apart, carrying authority and respect from the shopfloor, to the digital office, and into the boardroom. 

Well. Above. The. Norm.‍

The Holy Trilogy of Customer Management

‍We are named for Marshall Field (1834 –1906), the pioneering retailer who placed the customer at the heart of entrepreneurship and Alexander Bell (1847 – 1922), the scientist and technologist who famously patented the first practical telephone. Together they exemplify the trilogy of customer orientation, scientific precision, and technological mastery.
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Argumentum a fortiori

‍In this spirit, our programs rely on true datum, the use of verifiable precedent. This argumentum a fortiori (meaning “argument from the stronger reason”), draws on established knowledge positions to inform practice and qualified inference. In both critical theory and practice, customer management references formal marketing management, customer sciences (marketing and the humanities), economics, managerial precedent, and applied technology. It is on this solid foundation that confidence soars, authority rises, and careers find their true purpose.

Welcome to the Field Bell Institute.