by Aarron Spinley | Sep 2, 2026 | Research
You know, it’s a funny thing. NPS, belatedly, is part of the curriculum in my class. But it sure didn’t start that way, not that I was trying to diss it. It’s just that once you understand valid customer management methods, it’s simply not a...
by Aarron Spinley | Sep 2, 2026 | Research
From marketing technology teams, to contact centre operations and retailers, and from marketers to those who work under moniker of ‘customer experience’, the absence of specialist higher education in the administration of the corporate customer base is now manifest in...
by Aarron Spinley | Sep 2, 2026 | Research
There is no denying that the promises, and perhaps the threats, of the AI era should be taken very seriously indeed. Leaders like Sundar Pichai are on record, predicting that its effects will be more profound than the arrival of electricity. That’s quite staggering....
by Daniela Salcedo | Sep 2, 2026 | Research
We wanted a candid sit-down with our professor, Aarron Spinley. He didn’t disappoint. With the September 2025 intake still fresh from celebrating their graduation from the Mini MBA in Customering, its program director is already busy meeting with corporates as they...