CUSTOMER SCIENCE FOR CX-ERS
Move Beyond The Retrospective
MBA-level training for CX professionals ready to trade homeless metrics for the evidence-backed science of managing a customer base.
Endorsed by
This is a master course. I recommend it to professionals who need to broaden their influence in the organisation, or feel that CX needs to be more rigorous and rooted in customer science.
Greg Melia
CEO
CUSTOMER EXPERIENCE PROFESSIONALS ASSOCIATION
Training For CX Professionals Ready to Move Beyond Popular Shortcuts
CX professionals are expected to prove that great experience delivers real business value. But what if that’s a variable proposition?
After two decades, the jury is back on journey maps, NPS scores, and more. It’s time you knew the verdict.
The Mini MBA in Customering gives CX professionals the critical theory and evidence base behind customer management, and the credibility to move from the outside looking in, to managing the asset itself, or providing authoritative quality assurance.
Recognise which "best practices" are backed by evidence, and which are product marketing in disguise.
Bring evidence-based authority to leadership conversations.
Build the career edge most CX professionals never get trained for, grounded in research instead of trial and error.
10 MODULES
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12 WEEKS
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100% ONLINE
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MBA LEVEL
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CPD ACCREDITED
What You'll Learn
THE CUSTOMERING METHOD
Customering: The Discipline Behind the Impact
Understand customering: the economics, science, laws, and risk management that most CX practice leaves out. It’s time to learn the working components of a Customer Engagement Stack.
BACKED BY RESEARCH
Linear Management Beats a Retrospective
Abandon the retrospective research mindset - a function that AI is already commoditising. Instead, learn the unchanging anatomy of an enterprise customer base end to end - and how to manage it from the start.
PRACTICAL APPLICATION
Customer Economic Theory to Practice
An understanding of customer economics including both brand and service effects and the operational practices that they inform, sets you up to hold greater influence and gain cut through in terms that your leadership team understands - and cares about!
What Graduates Say About the Mini MBA in Customering
ENDORSED BY
Trust me, there is nothing "mini" about this MBA..."
Taking part in this course felt like being a kid on the first day at school, all over again, and it has unequivocally changed my outlook.
If you credit yourself as a CX professional of any worth, skip the self-aggrandising echo-chambers that prevail in our industry and do this instead. You will NOT regret it.
Ben Phillips
CCXP, Fmr Global Head of Customer Experience
NielsenIQ
A small warning up front. There will be some exorcising of some held beliefs. It is for your own good. I promise!
What this training will do is give you the more credible way to tackle what is wrong with the way we engage with the most important asset a company has… the customer base.
May even help you get the attention and budget you need.
Brian J. Curran
Fmr Global Vice President, Customer Experience Strategy
ORACLE
Learn More
See how the Mini MBA in Customering will elevate your career well above the norm.
