"This is career-defining education."
Accredited, MBA-level education in the science of customer management, for professionals ready to elevate their career well above the norm.
The next Mini MBA in Customering starts in
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This is career defining education.
It is well overdue. It's surely the most advanced training in our field anywhere, far beyond the usual tactical certificates.
Viviana Contreras
Team Leader, Digital Insights | VODAFONE SPAIN
For a Career Well Above the Norm
In an industry with a glut of micro-courses and quick-fire digital certificates, this is serious study. A grown-up course for grown-up professionals.
NEXT INTAKE:
5 April 2027
Built on established economic, managerial, and scientific theory, this is the world’s most advanced course in customer management — from disciplinary methods in marketing and engagement, technology and measurement, to corporate reporting.
What's included?
Everything! All lectures, the full readings program, all Q&A sessions, access to the examination, and graduation into a global alumni.
Payment Options
For both individuals and teams, you can pay right here on our website by clicking below. For team bookings paid on account, please enquire here.
The Program in Brief
Here's what to expect.
Gain CPD Points and Recognition
The Mini MBA in Customering is accredited on the Continuing Professional Development register to MBA level and marketed under that designation. You can rest easy knowing that what you're securing is a world leading credential.
10 modules — Structured lectures, readings and application
100% online — Accessible anywhere and everywhere you roam
12 Weeks — Including a week off and the exam week
Commitment — 3-4 hours per week
Interactive — Fortnightly Q&As and student support
Gain CPD Points and Recognition
The Mini MBA in Customering is accredited on the Continuing Professional Development register to MBA level and marketed under that designation. You can rest easy knowing that what you're securing is a world leading credential.
Meet Your Professor, Aarron Spinley
The Mini MBA in Customering is taught by Aarron Spinley, labelled by Thinkers360 as a top 10 global thought leader in Customer Experience and Brand Loyalty.
His teaching draws on the evidence and precedent of formal marketing methods, management science, foresight-based strategy, and an ongoing study of the customer and marketing domains.
Since the late 90s, his thinking has been forged at the coalface, working with diverse international brands including Canterbury Television, Marsh, Asahi, Tigerspike (now Concentrix), Telstra, Medibank, 7-Eleven, SAP and Thunderhead.
He is the author of the Mini MBA's core text, The Customering Method, described by Routledge Press as "Perhaps the most important book in the field for decades", and hailed by both academic and industry figures.
His writing has also featured in leading publications including Forbes, ZDNet, MyCustomer, CMO, CMSWire, CXFocus and Mumbrella.
Ten engaging modules to transform your customer management.
Independent, research-backed, and built to stick. Ten lessons that turn customer management from theory into robust business best practice.
MODULE 1
The Customer Imperative
Why the customer base is a company's most valuable asset, the historical case for managing it properly, and the digital era malpractice that threatens it.
MODULE 2
Science and Professions
How management became a science, and what that means for the cross-discipline of managing customers.
MODULE 3
The Marketing Method
The origins and evolution of the marketing method, the primacy of growth, and the distinctions that lead to customering.
MODULE 4
Understanding The Customer Asset
The scientific discoveries and laws, and the behavioural patterns that define every customer base in the world.
MODULE 5
Customer Identity & Intent
Unpacking Identity Theory, ethnography, and enrichment to distinguish customer chosen journeys and needs.
MODULE 6
Interaction Anatomy
The building blocks of customer interaction, informed by identity and intent, manifest in channel and asset design.
LECTURE BREAK
Readings Week
No new lecture content this week. Extra time to catch up, do some more readings, get other work done, or just refresh with a mid-course break.
MODULE 7
Interaction Architecture
Assembling those building blocks into a working model of engagement that transcends silos and fragmentation.
MODULE 8
Marketing Meets Customering
Where the marketing and customering methods meet — physical availability, pricing, communications.
MODULE 9
Measurement
Applying Systems Theory to both risk and investment principles for precise customering measurement. Sounds dry - but it isn't!
MODULE 10
Budgeting and Reporting
The bookend processes: Risk and investment based budgeting, along with defined reporting in line with corporate standards.
ASSESSMENT
Exam Week
Time to show off your knowledge. Our exam is a fun part of the learning process. Trust us, you've got this!
The Best Learning Is Fun!
Research shows fun improves how we learn, at any seniority level: sharper focus, deeper memory, more motivation.
Every module of the Mini MBA in Customering is built with this mind so you can come ready to engage and enjoy.
What Graduates Say About the Mini MBA in Customering
This will be career changing for many.
I’ve been in strategy roles for firms like Deloitte and Operative, and in digital roles for a long time, and I only wish this level of training had been around years ago!
Dean Jenkins
Director, Citizen Communications and Experience
CITY OF WHITTELSEA
There is nothing "mini" about this MBA...
If you credit yourself as a CX professional of any worth, skip the self-aggrandising echo-chambers that prevail in our industry and do this instead.
You will NOT regret it.
Ben Phillips
CCXP | Fmr Global Head of Customer Experience
NIELSEN IQ
I’ve done the Mini MBA in Marketing by Mark Ritson. And now I’ve done the Mini MBA in Customering by Aarron Spinley.
If you're in martech or digital you simply must do the Mini MBA in Customering.
And if you're a CMO with responsibility for customer operations, do yourself a favour: enrol your team in the next in-take! They’ll become even better marketers.
Michaela Aguilar
Marketing and Alliances
HELIUM
This course has truly changed my perspective on the customer asset and how to manage it for growth and profitability.
Many businessares have lost their focus on true dyadic service, and this Mini MBA has given me not just the knowledge but a re-focus on what we as businesses should really be working towards.
Amanda Green
General Manager, Digital and Innovation
TREASURY WINES ESTATE
This course is a solid 10/10 for anyone in the world of product, marketing, or CX.
Having studied marketing formally and spent many years in product management, I used to think a mix of concepts and jargon made me 'knowledgeable'.
But going through the Mini MBA in Customering was a humbling and incredibly enriching wake-up call.
Dean Faria
Senior Director
SAP
If you're a marketer looking to stay sharp, elevate your leadership, or rethink how your organisation creates value, I highly recommend exploring this program.
The syllabus was high-quality, evidence-based, and directly applicable to real business challenges.
The learning experience was equally engaging — and surprisingly fun!
Kimberly Gwilliam
Executive Manager (Group Transformation)
COMMONWEALTH BANK OF AUSTRALIA
A small warning up front — there will be some exorcising of some held beliefs. It is for your own good, I promise!
This training will give you the more credible way to engage with the most important asset a company has — the customer base.
It may even help you get the attention and budget you need.
Brian J. Curran
Fmr Global VP, Customer Experience Strategy
ORACLE
This is customer management for serious professionals.
I've been in customer management or adjacent roles for 12 years, but I've spent the last 12 weeks learning things - many of them fundamental - that I'd never encountered before in my career.
I recommend that you do everything in your power to take this mini MBA.
Keanu Taylor
Head of Global Research
THE MARTECH WEEKLY
Frequently Asked Questions
Everything you need to know before you enrol. Can't find your answer? Get in touch.
DUMMY
Answer
What are the prerequisites?
None!
While designed for mid to senior leaders, and those who aspire to be one, the Mini MBA in Customering accepts managers, marketers, CXers, and other practitioners of all levels of prior training.
What is the time commitment?
The course goes for twelve weeks, and students will need to commit between 3 and 4 hours per week for each of the 10 modules, and the exam week.
After Module 6, you get a week off too, so there's a lot of wriggle room built in.
How flexible is 'flexible'?
Very! If you have to start late, or if you get sick, need to look after the kids, take a holiday, or something else, that's all okay, you can catch up during the program. We build in a week's break as well, which adds to the flexibility.
That said, students get the most value if they set their week up well and learn at the pace of the class. They'll typically watch the lecture on the Monday it's released and take the rest of the week to do the readings at their leisure, many of which are audio or video.
But where you need the flexibility, you have it.
Do you provide a certificate of completion?
Of course! You'll have studied at MBA level and you'll be able to prove it.
This will also confirm your eligibility for Continuing Professional Development (CPD) points, and you'll have a perpetual electronic record of your credential.
What does CPD accreditation mean?
This is Continuing Professional Development, sometimes referred to as Continuing Professional Education (CPE) in the United States.
The Mini MBA in Customering is accredited by the UK body, and is recognised in over 50 countries.
What does 'MBA-level' mean?
Field Bell Institute has satisfied the CPD Group that the program is delivered at MBA level, or above, via independent academic attestation of its core text and review of the learning materials.
Any organisation that markets a program at that level, without satisfying this standard, would be struck off the register.
How is this different from other CX, customer experience, association, or digital certifications?
The Mini MBA in Customering does not follow the philosophy or ideologies formed in any specific group within the field.
Instead, it removes the labels and teaches the independent evidentiary basis, the scientific discoveries and customer economic foundations, for effective management across the triune of marketing, customer, and technology.
It is uninfluenced by technology interests or other parties present in most industry certifications.
Do you cover the impact of AI on managing the customer base?
Yes!
First we teach the fundamentals - the anatomy of a customer base itself - and then as part of managing it, we cover the application of technology.
This includes the principles of complex customer decisioning (which is based on AI), and wider guidance on how to approach AI in general.
We keep all technologies in their rightful place. Tool, not master.
Do you offer group or team enrollment for organisations?
Yes!
We are built for team training, with colleagues able to join the virtual classroom from anywhere in the world.
To discuss options please visit Team Training or email us for more info about our corporate offerings.
What course materials do I get to keep after graduation?
Everything.
Every slide that Aarron teaches, along with every citation, quote and case study, and the material from the entire reading program, are yours to keep forever.
How many CPD points does the course provide, and how do I claim them?
You receive 38 CPD points. This is confirmed on issuance of your graduation certificate via a unique secure URL and a UUID-based ID.
You can supply this link to an employer, who can instantly verify the credential's authenticity. It includes full details of the course program and points allocation.
You can also verify the credential and your points, along with any other points you've earned elsewhere, using the central CPD Register.
Let's Do This!
Twelve fun weeks. Robust theory, applied magic, and a shared experience with classmates from all over the planet.
